In 2007 Tim Ferriss wrote a book called “The 4-Hour Work Week” that captured the imagination of the 9-to-5 business world. Reducing my time spent … Read more
Providing financial assistance such as copay buy-downs and free trial offers are common practice within the pharmaceutical industry, but it’s also one of the most … Read more
As I write this, most of us have spent somewhere between a few days and a couple of weeks engaged in “social distancing” caused by … Read more
We spend hours each week speaking with pharma executives and managers on their way up the ladder. Our conversations often focus on the work they … Read more
“So, what’s your story?” Walk up to a stranger and ask that, and you’ll startle them. But you’ll grab their attention, and you might … Read more
Several years ago, I was growing frustrated with the number of “innovation” projects I was seeing that generated a lot of initial activity but that ended up going nowhere in the end. In a moment of curmudgeonly disgust, I described these go-nowhere projects to a client as “snow globes”, because they looked pretty and shiny, and you could shake them up and see a lot of activity, but as we both knew, they were never going to get any bigger than what you could hold in your hand today. The client laughed at the term, and then retold the story enough that it stuck within their team, and ours.