What’s Your Story? (’cause you really need a great one)
“So, what’s your story?” Walk up to a stranger and ask that, and you’ll startle them. But you’ll grab their attention, and you might … Read more
jmeadows@thinkpatients.com
Why Snow Globes Kill Real Innovation
Several years ago, I was growing frustrated with the number of “innovation” projects I was seeing that generated a lot of initial activity but that ended up going nowhere in the end. In a moment of curmudgeonly disgust, I described these go-nowhere projects to a client as “snow globes”, because they looked pretty and shiny, and you could shake them up and see a lot of activity, but as we both knew, they were never going to get any bigger than what you could hold in your hand today. The client laughed at the term, and then retold the story enough that it stuck within their team, and ours.