Back to the office in 2022? Let’s see how that goes
It’s early December 2021 as I write this. Since well before the pandemic started, and throughout, our companies have worked with clients across the U.S., … Read more
General
You Can’t Be an Expert at Everything (Including This Element of Product Launch)
During a takeout dinner one night a few months ago, one of our employees cracked open a half-stale fortune cookie and pulled out the familiar … Read more
The Four Hour Workday
In 2007 Tim Ferriss wrote a book called “The 4-Hour Work Week” that captured the imagination of the 9-to-5 business world. Reducing my time spent … Read more
Could You Use Some Help with Your Copay and FTO Programs?
Providing financial assistance such as copay buy-downs and free trial offers are common practice within the pharmaceutical industry, but it’s also one of the most … Read more
Telemedicine and COVID-19: What Pharma Marketers Should Know
If you work in the healthcare industry, you’d have to be impressively isolated to have missed the sharp spike in demand for telemedicine over recent … Read more
What’s Your Story? (’cause you really need a great one)
“So, what’s your story?” Walk up to a stranger and ask that, and you’ll startle them. But you’ll grab their attention, and you might … Read more